Thinking Mu

Founded in Barcelona in 2008, Thinking Mu is a pioneer in sustainable fashion, blending playful design with a serious commitment to the planet. The brand uses organic, recycled, and Fairtrade fabrics like hemp, organic cotton, and Tencel to create garments with minimal environmental impact.

Focused on transparency and circularity, Thinking Mu includes QR codes on each piece to trace its journey and footprint, and repurposes unsold items through its Re-Collections program. With bold prints and a slow-fashion mindset, Thinking Mu empowers conscious consumers to dress with creativity, intention, and care.