Kiersten Ferno

Founder & CEO of The Sōl Collective, Retail partner at Steel House Cycle, bonus mom-figure to three awesome humans, wife to a serial entrepreneur, and daughter to two more wonderful entrepreneurs (it's genetic!)

MY STYLE KEYWORDS:

Bright and joyful (aka dopamine dressing!), comfy yet elevated for crazy work days (and cocktails after ofc), unexpected pairings, quality-flattering pieces full of versatility, lazy-girl chic

WHAT MAKES ME HAPPY:

Family hangouts in Toronto and LA, nerding out over cool products on buying trips, old movies on the couch with momma, spontaneous trips with the hubby, surprising my nieces with fun gifts, celebrating wins with my entrepreneur friends, and making my team laugh daily.

MY WORK DAYS:

It's the greatest gift to love my work! From early morning client dms to styling clients while working the shop floor, or spending time strategizing in the office and getting creative in the photo studio, this job keeps me on my toes! Outside of Sōl, it's conference calls with our Steel House Cycle team, keeping our home in some sort of order (ha!), creating content of life beyond work, and dreaming up my next idea to make the Sōl team roll their eyes.

MY (NOT SO GUILTY) PLEASURES:

Greasy Pamela's Diner breakfast, emotional support iced coffees, over-spending on a really special piece and then wearing it every other day, eating a rack of ribs solo, buying allll the themed-products from Trader Joe's.

WHO I LIKE TO STYLE:

  • Women who WANT to stand out!
  • World travelers seeking FUNctional assortments for trips
  • Multi-hat-wearers who need outfits that can keep up, boost confidence, AND turn heads

Picks Of The Week

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Blooming Beauty

This jumpsuit gives a vintage silhouette a more modern feel with a front zipper, a bold print, and a puff sleeve. The gold sandals make a statement and are perfect on the go. Finish the look with a fabulous bag. Perfect for a day on the move or dressed up for date night!

Blooming Beauty

This jumpsuit gives a vintage silhouette a more modern feel with a front zipper, a bold print, and a puff sleeve. The gold sandals make a statement and are perfect on the go. Finish the look with a fabulous bag. Perfect for a day on the move or dressed up for date night!

Plia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEESPlia Semo Gold Women's Sandals Platforms 4CCCCEES

4CCCCEES

Plia Semo Gold

$315.00
Kami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel KazanKami Jumpsuit Dahlia Women's Jumpsuits Bel Kazan

Bel Kazan

Kami Jumpsuit Dahlia

$189.00
Maya Tote Natural Gifts + Accessories Bags Sister EpicMaya Tote Natural Gifts + Accessories Bags Sister Epic Maya Tote Natural Gifts + Accessories Bags Sister Epic

Sister Epic

Maya Tote Natural

$214.00
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Flower Power

This look embraces your inner boho with wearable art with hand-crocheted flowers creating a stunning effect. Vibrant red, sky blue, cream, and yellow blooms are connected by royal blue threads, creating a floral web that's equal parts bohemian and bold. Pair with the sheer blouse and tank for a look that is completely your own. This would be a fab statement maker at a concert or out to brunch with friends.

Flower Power

This look embraces your inner boho with wearable art with hand-crocheted flowers creating a stunning effect. Vibrant red, sky blue, cream, and yellow blooms are connected by royal blue threads, creating a floral web that's equal parts bohemian and bold. Pair with the sheer blouse and tank for a look that is completely your own. This would be a fab statement maker at a concert or out to brunch with friends.

Eduli Beige Women's Tops Rita RowEduli Beige Women's Tops Rita RowEduli Beige Women's Tops Rita RowEduli Beige Women's Tops Rita Row

Rita Row

Eduli Beige

$143.00
Lisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach ClothingLisandra Hand Knitted Denim Women's Bottoms Tach Clothing

Tach Clothing

Lisandra Hand Knitted Denim

$311.00
Aurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms AntelopeAurora Cognac Women's Sandals Platforms Antelope

Antelope

Aurora Cognac

$199.00
Grey Sunglasses Green/Gold Gifts + Accessories Fifth & NinthGrey Sunglasses Green/Gold Gifts + Accessories Fifth & NinthGrey Sunglasses Green/Gold Gifts + Accessories Fifth & Ninth

Fifth & Ninth

Grey Sunglasses Green/Gold

$40.00
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Vacay Vibes

We're blending contemporary style with an unexpected color palette, perfect for any vacay location! The Brush Strokes Dress is forgiving in the bust and creates a lovely hourglass with it's fuller, bell-shaped skirt. Throw on after a day on the beach to head out to dinner. Styles well with sneakers or sandals and will be a dress you reach for all summer long!

Vacay Vibes

We're blending contemporary style with an unexpected color palette, perfect for any vacay location! The Brush Strokes Dress is forgiving in the bust and creates a lovely hourglass with it's fuller, bell-shaped skirt. Throw on after a day on the beach to head out to dinner. Styles well with sneakers or sandals and will be a dress you reach for all summer long!

Brush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo ChosesBrush Strokes Gathered Bustier Dress Women's Dresses Bobo Choses

Bobo Choses

Brush Strokes Gathered Bustier Dress

$112.50 $225.00
Ines Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile BlancheInes Mule Nappa White Women's Sneakers Voile Blanche

Voile Blanche

Ines Mule Nappa White

$198.00
Rivieria Bucket Tote Mini Navy Gifts + Accessories Bags Think RoylnRivieria Bucket Tote Mini Navy Gifts + Accessories Bags Think RoylnRivieria Bucket Tote Mini Navy Gifts + Accessories Bags Think Royln

Think Royln

Rivieria Bucket Tote Mini Navy

$148.00

Casual Conference Fit

Wore this fit to a no-dress-code business conference, and it was both crazy comfy (like wearing pjs all day!) and a great discussion starter. PLUS, cobalt is one of my power colors - I felt confident talking on stage, entering a room full of strangers, and knew I stood out in the crowd. Couldn't beat these 4Cs sandals either for comfort, a couple inches of height to help me walk taller, AND a fun pop of neon, which is definitely a Kier signature!

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